Suicide Essays (2079 words) - Suicide, Depression, Suicide In Iran

Self destruction Self destruction can best be portrayed as the damaging demonstration of willfully taking ones own life. Self destruction regularly presents a genuine and frequently heartbreaking riddle to be comprehended by loved ones, and whatever other experts who have been associated with somebody who has ended it all. To have the option to authoritatively respond to the inquiry with regards to why an individual would submit such a lethal demonstration is by all accounts a profoundly unpredictable errand. The casualty oneself, is maybe the least mindful of the response to this ninth driving reason for death. Researchers have found that the reason for this lethal conduct can be discovered both inside and without the person. Regardless of whether organic, sociological or mental the inquiry stays with respect to which one will give clarifications to self-destructive conduct. Or on the other hand maybe, could the appropriate response be that every one of these elements are by one way or another inter related. Whatever the case might be the measurements are alarmingly genuine. There is more self destruction passings than manslaughters in the United States each year. Unimaginably along these lines, self destruction is in reality the ninth driving reason for death in the United Stated. For the youthful, comprising up to the age of fifteen, it is the third reason for death in the United States. By and large, at regular intervals one individual will finish this foolish demonstration bringing about death. Men represent 80% of all suicides in the United States and are more probable than ladies to be fruitful at murdering themselves. There are, adjusted to the closest individual, one female self destruction culmination to each four male self destruction consummations. Suicides submitted utilizing guns make up more than 60% of the populace that has ended it all. Of this 60% of gun self destruction, white men make up 80% of this measurement. Consistently there are 700 seventy-5,000 self destruction endeavors in the United States. It is evaluated that 5,000,000 Amer icans have endeavored self destruction. For each male self destruction endeavor there are three female endeavors. Most of overdose endeavors is fruitless and represent 70% of self destruction endeavors (SFSP: U.S. Self destruction Statistics, 1996). It is evaluated that for each self destruction there is six survivors near the casualties that are influenced. The insights are staggering. How might we see better why people would end their own life (McIntosh, 1997) The end that self destruction is firmly identified with mental sickness is the thing that scientists have concocted. The three analyses with the most elevated hazard are discouragement, liquor addiction and schizophrenia. 70% of suicides would have been determined to have significant sorrow. Fifteen percent would have been determined to have liquor addiction and four percent from schizophrenia. Scientists have utilized two strategies to think of these discoveries. The first, the scientists discover what extent of individuals who have ended it all have been determined to have a mental ailment from quite a while ago. The second strategy for research includes what is called mental post-mortem. Mental examination includes cautiously scrutinizing the relatives and companions of the self destruction casualty. These inquiries are concerning the individual perspective, state of mind and conduct of the perished individual going before their passing. The end that most of suicides were the cons equence of mental sickness before death has been firmly upheld by these two examination strategies (Williams, 1997). Significant despondency conveys a fifteen-percent lifetime chance related with self destruction. Gloom is a perspective that outcomes in sentiments of defenselessness, sadness, distance, and wild inclinations to shed an undesirable self. Frequently, gloom incorporates an assortment of physical grievances that can't be analyzed as a physical ailment. It is typical for any person to feel despondency at once or another. What's more, there are numerous variables related with misery. Any individual managing overpowering measures of pressure can encounter despondency. In any case, it is the point at which an individual remains discouraged for broadened timeframes, that the probability of having self-destructive urges builds (Williams, 1997). Like that of discouraged people, Alcoholics likewise convey a fifteen-percent lifetime danger of self destruction. Liquor reliance can be communicated in one of three different ways. By expending liquor unnecessarily every day. Second, by expending over the top measures of liquor on a customary end of the week premise. Third, by unnecessarily devouring liquor on gorges

Do You Want to Learn How to Write Research Papers?

Do You Want to Learn How to Write Research Papers?There are so many students and young adults struggling with writing research papers, but before you give up and stop this great opportunity to gain new knowledge about your field, it is important that you realize that you can and should be a good writer of research papers. The main reason why you need to be a good writer of research papers is because this will help you to get more writing jobs and make you more money.Writing research papers does not need to be difficult. There are ways in which you can easily write research papers that are very clear and concise, but in order to be a good writer, you will need to put some effort into learning more about the subject matter that you are writing about. Research papers are important because they allow people to understand the basics of what you do, and how you approach this subject.The first step that you must take when learning how to become a good writer of research papers is to familia rize yourself with what the topic actually is. After you are able to get a good grasp on the subject matter, you will be able to start writing about it and get more ideas and thoughts about it. It is very important that you think logically about what you are writing, as this will keep your articles flowing smoothly.Before you begin writing research papers, you will want to determine what the main purpose of your paper is going to be. This will ensure that you know how you are going to properly structure your article. Once you have determined this, you will then be able to write and form your paper with more ease.Writing research papers is similar to writing other forms of articles, which means that you will want to include many different parts. You will want to start by defining the main idea of your paper, followed by giving an overview of the central points of the paper, and then to make your main argument, you will need to follow this by listing down the facts, figures, and evide nce that you will use to support this. For your conclusion, you will need to summarize your major points, and then briefly conclude your paper.It is very important that you are able to finish writing research papers with proper formatting. You will want to make sure that you create your own topic headings, as well as the different sections of your paper, which you will be using in the actual paper. It is also very important that you include a title for your paper, as well as the names of your authors, and names of other people that you will be citing.When writing research papers, you will want to make sure that you always use proper grammar, spelling, and punctuation. These are all very important to ensure that your research papers are readable. Remember that your writing will be used by other people in different disciplines, so if you mess up in this area, then you will not only lose your credibility, but you will also risk your reputation.In conclusion, writing research papers is not hard to do, but it does require a little bit of work and persistence. Remember that you will be using your research papers to help others understand what you do, so you will want to make sure that you have a solid grasp on the subject matter, and that you can write in a concise and orderly manner.

Advantages and Disadvantages of Using Social Networks in Media

Question: Talk about Advantages And Disadvantages Of Using Social Networks In Media? Answer: Presentation Online networking is the significant idea which has gotten a successful change the matter of any association regarding business-to-business correspondence, client to-client correspondence and business-to-client correspondence. The target of this report is to give the investigation of internet based life applied in the business. Internet based life has made it workable for the individuals to converse with numerous others around the globe. Web based life has given of chances to introduce the item in the different networks that might be included. Online life involves different capacities in the mechanical terms which permit the clients to tag, post, burrow, blog and so on. There are numerous internet based life stages for example FaceBook, MySpace, Digg, Google additionally, Twitter and LinkedIn (Barefoot Szabo, 2010). These stages are useful for any sort of business to give the data in regards to items and administrations to the clients. Online networking can be considered as an appeal ing instrument for the different exchanges to advertise their items and administrations. It tends to be seen that clients of web-based social networking are exceptionally energetic. It is seen that around 70% of internet based life clients are locked in with albeit web based life advertising has a lot of compensation on the clients and advertisers however then again, it has apathetic effect too. Because of absence of checking and control, and simplicity method for getting data, there is the disservice identified with numerous dangers and digital violations (Sheth Sharma, 2005). Writing audit: Social media advertising Internet based life advertising is quickly expanding manner by which numerous organizations section of land ready to focus on the clients without any problem. Online networking showcasing can be portrayed as the utilization of internet based life channels to advance an association alongside its items and administrations (Watson et al, 2002). By urging the clients to spread the message, online life has drawn in with mass promoting and mass correspondence. There are numerous new apparatuses being produced for the organizations. Web-based social networking advertisers are compelling in the market by utilizing different long range interpersonal communication stages. There are numerous internet based life locales having various structures and highlights. Gordhamer (2009) has related the web based life advertising with the relationship showcasing of the different organizations attempt to keep up showcase association with the clients in the market. This reality of the web based life adverti sing shows diverse face of the relationship showcasing in which fabricating and keep up the potential relationship with the clients is essential to improve clients dedication towards the specific items and administrations. Jan Khan (2014) began that Social media is an inventive and significant instrument by which associations can provide food exceptionally solid relationship with the customers on the virtual systems. It is exceptionally simple currently to oversee and keep up advertising by the online networking as enormous number of potential clients are dynamic on different web-based social networking stages (Fiore, Kim Lee, 2005). In present time, purchasers are all the more remarkable and occupied in their day by day life, along these lines, organizations must be accessible in every single online life stage, for example, Twitter, FaceBook, Blogs and Forums whenever. If openings are significant for each organization (Tanuri, 2010). Palmer and Lewis (2009) contended that different media channels are confronting numerous issues and difficulties in present occasions and the organizations are looking down turn in their benefit levels. In this way, they are associating these customary channels with the web based life in the brand the executives and promoting. Along these lines, in the extreme financial condition, organizations are concentrating on spending plans particularly notice spending plans that have moved towards online channels. As per Forrester inquire about examination (2011), organizations are persistently moving towards online ads as indicated by the selection of purchasers. In current pattern, purchasers and shoppers are increasingly web-based social networking aficionados and technically knowledgeable. From most recent couple of years, different sorts of web based life stages are accessible that interface individuals to one another (Fogg, 2003). There are numerous mainstream locales which are broadly u tilized by individuals for example Twitter, YouTube, Face Book Flicker and LinkedIn. These are the most widely recognized channels utilized by different organizations for the web based advertising to make brand mindfulness and to draw in the clients with the items or administrations (Hill, Provost Volinsky, 2006). Web-based social networking advertising is essentially useful for the organizations to set up the relationship on the expert level. Online networking showcasing has both preferred position and disservice on the strategic approaches. There are numerous analysts who offered their various thoughts with respect to favorable position and hindrance of web-based social networking on business (Kaplan, Haenlein, 2010). Contentions for the two perspectives are portrayed beneath. Preferences Watson (2002) contended that because of engaging quality of advanced showcasing, there are numerous organizations are concentrating via web-based networking media to embrace their items and administrations to conceivable and existing clients. There are mainstream person to person communication locales for example Twitter and FaceBook which have changed the method for business as far as advancement and publicizing. A few organizations pull in the clients straightforwardly by interpersonal organization pages more than drawing in by the site of the organization. There are a few points of interest of web-based social networking showcasing for the organizations. The key bit of leeway of internet based life in the business is that it diminishes the expense of the business. The expense acquired in internet based life promoting is nearly lesser than other advertising instruments, for example, wholesalers, go betweens or salesman. Alongside this, online life advertising empowers the organizations to interface with the clients which can't be conceivable by other conveyance channels. Different internet based life stages decrease expenses and increment clients access by giving bit of leeway in two regions to the clients (Gurau, 2008). Initially, the advertising organizations can give boundless data to the clients with no sort of hindrances. This is a key bit of leeway over different structures to contact with the clients in light of the fact that by the web based life systems, organizations give measure of data as analyzed some other type of correspondence (Gommans, Krishnan Scheffold, 2001). Alongside this, one increasingly significant thing is that data can be given so that clients can without much of a stretch comprehend. This can be comprehended by a model, reservation framework and planning for the aircrafts is unpredictable to produce and continue as indicated by singular needs. In this circumstance, online configuration is useful to keep up clients steadfastness as selections of buyers are enormous (Xiang Gretzel, 2010). Second, by the internet based life showcasing, organizations can make interchanges by altering data for the shoppers. Data permits the customers to choose the items and administrations that get together with their unequivocal needs. For example, seat game plans and web based checking can b e done by web now. Internet based life apparatuses permit the organizations to do exchanges with the clients which require human contact (Forman, Ghose Wiesenfeld, 2008). To distinguish and address different focal points of online life, there are five significant preferences in this field and those are portrayed beneath: Intuitiveness By the intuitiveness of new media, customers are getting progressively dynamic in their shopping conduct. Intelligence is one of the characterizing factors in new media advances which furnish better induction of data with the command over the web-based social networking content. In the online long range informal communication setting, intelligence can be portrayed as shopper focused correspondence with messages, machines or different clients which center around test highlights of person to person communication process. Studies uncover that expanded degree of intelligence is the reason for higher association and progressively uplifting demeanor of the clients towards a specific brand (Liu, Yuping Shrum, 2002). Cost-related- In view of the examination of Weinberg (2009), the key advantage of web based life is cost-related. The greater parts of web based life locales are allowed to access and post the data. By the online life crusades, business can run effectively with a restricted spending plan. Web based life gives bit of leeway of focusing on the vast majority of the purchasers with little money speculations. Social connection This is one of the outstanding wonders in online life to increment and make new types of social cooperation. Individuals invest more energy in online included correspondence exercises. Person to person communication locales are increasingly famous among the shoppers as the most well known goals (Hill, Moran, 2011). Study identified with shopper conduct uncovers that people invest more energy with sites and different explores call attention to that data on informal communities can straightforwardly affect on buying conduct of the clients (Arthur et al, 2006). Client care Client care is a huge component for internet based life promoting. For the organizations, it is imperative to have an attentive client assistance framework. There are connections to online agents and every now and again posed inquiries (FAQs) that are exceptionally helpful for the client dynamic as far as purchasing process. As indicated by Gommans (2001), request fruition and conveyance frameworks are significant for e-faithfulness extension. Coordinations framework in the organizations gives assurances to quick conveyance after checkout process which contributes in improving clients fulfillment. Alongside this, coordinations framework permits a wide range of approaches to convey the items (Hafele, 2011). Directed market- Web based life gives capacity to the organizations to draw in different individuals and clients base. For example, if an individual preferences music of explicit nation on the informal communication site, at that point these locales will show advertisements identified with that down home music exhibitions and entertainers. A few locales will likewise stress which down home craftsmen the individual wil

How to Project Professionalism Positivity in Your Statement of Purpose

In my previous post, I discussed the importance of maintaining an appropriate tone in your admissions essay, and provided tips for checking your tone, specifically for finding a confident tone and avoiding arrogance. Once again, â€Å"tone† refers to a writer’s attitude toward their subject (and their reader). Your tone comes across in your choice of vocabulary, whether you choose formal or informal language, and so on. It can be subtle, but it is very important. A strong personal statement or SOP communicates confidence, as we explain, but also professionalism and positivity. How can you ensure your writing conveys the right attitude? Professionalism Here are five pointers for writing with a professional tone: First off, what do I mean by â€Å"professional† tone in this context? Think about whom you’re writing for: admissions professionals, and possibly professors (depending on your field). In other words: a. educated professionals; and b. members of the field you’re hoping to enter. This means that you should address them as you would someone you respect. No need for stilted formality – but this isn’t an email or text message to a friend, either. Grammar, spelling, capitalization, and punctuation all count. Follow all of the adcom’s directions. This means several things: answering the questions as they are asked; keeping to the requested length; not submitting additional materials they haven’t asked for; etc. Describe your experiences, interests, and goals in a thoughtful way that shows your mature engagement with your field. There is, for example, both a content and a tonal difference between saying you want to study a particular language because it will give you the skills to work in international development in country X, and saying you want to study that language because you just always liked the way it sounds. Let your tone show your positive, collaborative outlook. When you describe work you did with a team, use language that reflects that cooperation (â€Å"we†), and take a positive tone (for example, show what you gained/learned from your collaboration and how it prepared you for graduate school). Remember that your professional tone should extend to every interaction you have with the school – whether written or spoken. Each email, phone call, visit, interview – every interaction with every person you meet at your target school must contribute to their overall picture of you as a courteous, professional, positive candidate. To summarize: Keep your audience in mind. Keep every interaction you have with the adcom professional, courteous and positive. One of the most common miscalculations in tone relates to this very issue of positivity. If your tone veers into the negative, the adcom will have reason to worry about your attitude.   More on this in a moment Positivity Here are three tips for staying positive and avoiding negativity: Spin the negative into the positive. We’ve written elsewhere about how it’s more compelling to read statements that are phrased positively than negatively. In other words, if one experience didn’t work out, don’t say that you decided to do something new because it was not great or a negative experience; say that you chose to move on to a new opportunity in order to develop your skills or explore an area you were excited about or assume greater responsibility. This is important both for the energy and strength of your writing, and also for your tone: if you phrase statements in a negative way, you risk coming across as negative. It’s much better to be moving towards something attractive than fleeing something ugly. Pay attention to qualifying words. I taught undergraduate composition – I know that writers sometimes use adverbs to pad their writing! And I’m not saying that all adverbs are bad. Deployed carefully, they can help you pinpoint exactly the description you’re looking for. But sometimes, qualifiers can pull your sentence into territory you should probably avoid. Take these sentences as an example: †¢ â€Å"In the end, I found the experience genuinely enjoyable.† †¢ â€Å"I actually enjoyed it.† These words can have the effect – not always intended by the writer – of making the experience sound not truly enjoyable or impressive. (To say you â€Å"actually† enjoyed something makes it sound like you didn’t expect to – and why risk raising the adcom’s doubts about your attitude?) A more positive phrasing would simply be: â€Å"I enjoyed the experience.† Don’t comment negatively on your undergraduate program (or a company you worked for). If you’re trying to explain a low GPA or other academic challenge, straightforwardly take responsibility for it and do not attribute your struggles to anyone else. To summarize: Phrase sentences positively (focus on what you DID, not what you didn’t do). Avoid qualifying words that make you sound halfhearted or grudging. Make a tone check part of your editing process, and you’ll be on your way to finding the sweet-spot: professional, positive, and confident. [For more advice, check out my previous post, Writing Tip: Understanding the Fine Line Between Confidence and Arrogance.] The expert advisors at Accepted can help you ensure that you are projecting a professional, positive voice in your application essays. Learn more about our Admissions Consulting Editing Services here. hbspt.cta.load(58291, '51424c96-469e-4b9d-a401-247d2f92bd6d', {}); By Dr. Rebecca Blustein, former Accepted admissions consultant. Dr. Blustein has a BA and PhD from UCLA in English and Comparative Literature. She formerly worked as a Student Affairs Officer at UCLA’s Scholarship Resource Center where she gained experience guiding applicants in areas of admissions and funding. Dr. Blustein’s clients have been accepted to top Master’s and PhD programs in dozens of fields across all disciplines.  Want an admissions expert help you get accepted? Click here to get in touch! Related Resources: †¢Ã‚  From Example to Exemplary, a free guide †¢ How to Edit Your Application Essays, a podcast episode †¢ Writing About Resilience in the Face of Failure

Affirmative Action Fisher V The University Of Texas Essay

Affirmative Action: Fisher v The University of Texas Affirmative Action. For many Texas high school students, these two words haunt them. Their future, or at least their future at the University of Texas, depends on these words. For Abigail Noel Fisher, a 2008 graduate from Sugar Land, Texas, affirmative action and its race bias policies allegedly ruined her chances of getting into this prestigious state university. Fisher argues that race should not be a factor in college admissions processes, Fisher argues for equality. Equality in respect to race is in our constitution; it surrounds us everyday. In theory, race should be irrelevant in this day and age. Humanity has established that one race is not superior to another, so why should race matter at all in the college admissions process? Why should the University of Texas, or any other university, have that â€Å"check your race† box on their applications? Abigail Fisher, and every other person applying to the university, deserves as much opportunity as every other student of an y race. When it comes to college, intelligence and character should be key to admission- not the color of the applicant’s skin. The University of Texas’ current affirmative action policy is an unfair college admissions process that the Supreme Court should ban so that admissions are based on intellectual ability in high school, national testing scores, extracurricular activities, and community service; this should be changed so that every person,Show MoreRelatedThe Supreme Court s Decision On Affirmative Action On The Fisher V. University Of Texas Case2292 Words   |  10 PagesThe newspaper article appears to be a news report about the Supreme Court’s decision on affirmative action on the Fisher v. University of Texas case. The purpose of this text is to inform readers about the decision and the view point of officials who agree and disagree with affirmative action, as well of those who are in between and those who don’t think we are close to solving th is issue. The author, Adam Liptak, focuses on writing about the United States Supreme Court, and is graduate from Yale;Read MoreThe Constitutionality Of Redressing Historic Injustice Essay1484 Words   |  6 PagesGOVT 2306 M2 27 December 2016 Affirmative Action: The Constitutionality of Redressing Historic Injustice One of the most problematic and controversial issues in The United States of America is affirmative action. Affirmative action is a policy of affording minorities certain privileges in order to combat the historical prejudice against them. In an effort to redress the historical injustices faced by African Americans, Hispanics, and other minorities, universities and employers across the nationRead MoreThe Issue Of Affirmative Action950 Words   |  4 Pages On the contrary, supports of affirmative action feel that this law is still needed in America to help places of higher education have more diversity which will benefit companies in the long run and it also helps companies be more diverse and it helps them thrive. In the past few decades the number of minorities and females in places of higher education and companies have been rising at a slow rate. During 2012, the health care industry was suffering from lack of medical personal in the medicalRead MoreAffirmative Action And Its Impact On Education985 Words   |  4 Pagessuccess when applying to universities until recently. The first-time minorities became a part of the American social system was after President Kennedy passed the executive order of Affirmative Action, which first barred government employers from discriminating based on â€Å"race, creed, color, or national origin† (Kennedy, 1961). Overtime the use of affirmative action moved from jobs to the education system. Affirmative action in schools truly gained momentum following the Brown v. Board of Education asRead MoreThe Study of Affirmative Action Essay1400 Words   |  6 PagesStudy of the Supreme Court Cases Regarding Affirmative Action The history of majority rights in the United States goes all the way back to the creation of the United States constitution. Although barely acknowledged at the time, it has become the contemporary issue of the United States starting with the Civil War. To this day civil rights are still being fought for and discrimination still occurs all over the United States; however, affirmative action is one of the main victories minorities haveRead MoreAn Argument Against Affirmative Action Essay1716 Words   |  7 PagesPaved with Good Intentions: An Argument Against Affirmative Action Out of the jaws of civil war, the new United States had emerged. Broken and burning and minus 620,000 men, a new challenge lay before the nation: social equality. How would we address the sickening grievances endured by these African American now-citizens? That question has hallmarked fiery debates from dinner tables all the way to the Supreme Court for more than a century. During the Civil Rights Movement, millions of American citizensRead MoreA Brief Note On Reverse Racism And Affirmative Action1699 Words   |  7 Pageshear people say things like â€Å"Oh, this person only got into that university because of they’re black† or â€Å"that person only got the promotion because people feel sorry for him or her.† This is a classic example of reverse racism. The most common case of reverse racism is when Caucasian people claim that policies like affirmative action gives people of color an advantage over them. However this is not true at all; what affirmative actio n was meant to do is allow minorities an equal opportunity relativeRead MoreEducational Benefits of Increasing Diversity on College Campuses1308 Words   |  6 PagesDebate on race becoming more heated many believe that precise action needs to be taken before the twenty-five year timeframe, especially with minority populations becoming larger in areas were racial issues still persist. It is safe to say that Grutter enumerated five basic questions that would determine whether race conscious admissions policies are constitutional. â€Å"(1) Whether the program offers a competitive review of all applications without quotas or separate tracts that isolate minoritiesRead MoreA Race Based Admissions Program Is Consistent With The Fourteenth Amendment973 Words   |  4 PagesIt has been argued that Fisher III neither provides any substantive additions to Equal Protection Clause (EPC) Jurisprudence, nor any guidance to lower courts how to apply Grutter and determine whether a race-based admissions program is consistent with the Fourteenth Amendment. Danielle Holley-Walker, in her article published in winter of 2014, explores the impact Fisher III has on race-conscious admissions programs, and argues that Fisher III enhances the strict scrutiny analysis, especially whenRead MoreAffirmative Action- Negative Team1486 Words   |  6 PagesModule 03: Group Position Paper: Affirmative Action Affirmative Action: Negative Team 1 Diversity in the Workplace Professor Linda Noeth Center for Distance Learning SUNY Empire State College Slavery in America can be traced all the way back to colonial times, or as historians have dated; 1619. Although slavery had technically been abolished by the late 1800’s, issues over race still remained prominent. Regulations such as â€Å"Jim Crow Laws†, that claimed

Poem Response free essay sample

The writer, Phillis Wheatley, uses many descriptive details about the natural world in her poem. She compares the sun setting and the new evening with many rural details. For example, in line two, she says: The pealing thunder shook the heavnly plain; She is referring to the empty plains of a rural area. I also wondered how the poem would sound if she chose to praise the evening using details of an urban setting. You could easily use urban setting details as well as using rural setting details. Night is experienced everywhere, even in urban settings like the city. I almost think that the poem would sound better and have a certain uniqueness if she used urban settings to describe nightfall. Unfortunately, the only thing that would have to be changed entirely would be the poem itself. This would be difficult to do since it rhymes already. You cant just change some rural words to urban words within the poem because then it wouldnt rhyme. We will write a custom essay sample on Poem Response or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page That would be the only difficulty but I think it would sound cool, even if you had to change the poem itself, to praise evening using details from an urban setting. It would maybe give an edge to the poem and draw the reader into it more because you used a sort of unusual comparison to describe the nightfall. I feel that this poem was great. And how dare someone call it pointless. My question to you is, Did you acutually read it. This poem not only speaks of the beauty of eveything, but she talks of nature mainly the sun setting. This poem consists of metaphors and personification. It talks of the birds chirping in the mornings, the scent of the flowers, and how we all should wake up ready for a days work. This poem is no where near pointless, but actually great with its diction, writing stlye, and choice of words. And I, personally, love it.

The Concept of Multiculturalism in the Modern Society

Multiculturalism is a concept discussed by Siapera as regards media, but it can be used in many situations (48). Multiculturalism is the mindset which makes all people understand and respect traditions and values of other nations. All films and stories (including the texts by Fadiman or Tan), where people are not judged or presented in a biased way, but where people are ready to live in peace, are based on the concept of multiculturalism.Advertising We will write a custom essay sample on The Concept of Multiculturalism in the Modern Society specifically for you for only $16.05 $11/page Learn More Identity is a very important concept for the modern society as people often have to live in another country and adopt new traditions, but they need to know who they are. Siapera stresses that identity is what construct’s people’s behavior and mindset (48). Identity helps people find their way in a new society as they can know for sure what is accep table for them and what is not, and how to behave in different situations. The concept of individuality is also very important as it plays an important role in the societies (Siapera 49). This concept can be used to make people (who are the majority in the society) understand that people who are seen as minority have their right to be slightly different. All people want to have their right for individuality (for example, teenagers try to express their individuality through wearing different clothes or listening to certain type of music), so having a bit different traditions is also a type of individuality. Tan (50) considered the concept of limitation concerning language, but it can also be used to discuss cultures, traditions, etc. For example, many people do not want to make an effort and try to understand people coming from a different place and they often think that newcomers have limited knowledge of language and limited understanding of what to do in the new country. However, these newcomers are not limited as they are simply different since they have to mix different values and different languages, and their language (mindset, etc.) is not limited but more complete. Language of intimacy is another concept considered by Tan (47). Language of intimacy is the language which is spoken by people who are close to each other (relatives, close friends, spouses, etc.). This language can be a bit different from the language spoken in the country as this is a kind of code for those who are close and this is another proof of their close ties. Cultural adaptation is a concepts mentioned by Fadiman who provides different examples of people’s adaptation to new ways of life (9). Of course, people coming from a different country have to adapt to be accepted in the new society. In the case of Hmong people this adaptation is giving American names to their children, but there are lots of examples in the real life where people start wearing the same clothes, speaking the same language, sharing similar values.Advertising Looking for essay on cultural studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More The concept of connectedness is mentioned by Fadiman as the author stresses that it is important to look into lots of details to understand something (13). Cultures can be understood if numerous historical events are discussed and analyzed. Some people say that this or that nation is a group of lunatics, but they simply do not know historical events that led to the tradition which they think strange, even though they tradition may have deep routed and is quite logical and necessary for some reasons. Works Cited Fadiman, Anne. The Spirit Catches You and You Fall Down: A Hmong Child, Her American Doctors, and the Collisions of Two Cultures, New York, NY: Farrar, Straus and Giroux, 2012. Print. Siapera, Eugenia. Cultural Diversity and Global Media: The Mediation of Difference, Malden, MA: John Wiley Sons Ltd, 2010. Print. Tan, Amy. Mother Tongue. n.d. Web. Web. This essay on The Concept of Multiculturalism in the Modern Society was written and submitted by user Mustafa Stephens to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

WISNIEWSKI - Surname Meaning and Origin

WISNIEWSKI - Surname Meaning and Origin The Polish surname Wisniewski is generally a geographical surname deriving  from the place of origin of the original bearer, indicating a man who originally came from one of dozens of Polish villages named Wisniewo or Wisniew. The name roughly translates to town with a cherry tree, from the root wisznia, meaning cherry tree. WiÅ›niewski is the 3rd most common surname in Poland. WiÅ›niewska is the feminine version of the surname. Surname Origin:  Polish Alternate Surname Spellings: WISNIEWSKI, WISNIOWSKI, WISNIOWOLSKI Where do People with the Surname WISNIEWSKI Live? According to WorldNames publicprofiler, individuals with the last name Wisniewski are found in the greatest numbers in Poland, followed by the United States, Germany and Australia. The largest number of individuals named Wisniewski are found in northern Poland, especially the voivodeships (provinces)  of Kujawsko-Pomorskie,  Warminsko-Marzurskie,  Mazowieckie, Zachodniopomorski and Pomorskie.  The Polish-specific surname distribution map on moikrewni.pl identifies surname population at the district level, identifying over 52,000 people with the WiÅ›niewski surname living in Poland, most living in ToruÅ„, Ã… Ãƒ ³dÃ… º, Bydgoszcz, GdaÅ„sk, PoznaÅ„, InowrocÅ‚aw, Szczecin, Brodnica and Plock. Famous People with the Surname WISNIEWSKI James Wisniewski - American professional ice hockey playerMichaÅ‚ Krystian WiÅ›niewski - Polish pop singerDavid Wisniewski - English-born childrens authorJanusz Leon Wisniewski - Polish author Genealogy Resources for the Surname WISNIEWSKI WISNIEWSKI Family Genealogy ForumSearch this popular genealogy forum for the Wisniewski surname to find others who might be researching your ancestors, or post your own Wisniewski surname query. FamilySearch - WISNIEWSKI GenealogyAccess over 250,000 free historical records and lineage-linked family trees posted for the Wisniewski surname and its variations on this free genealogy website hosted by the Church of Jesus Christ of Latter-day Saints. DistantCousin.com - WISNIEWSKI Genealogy Family HistoryExplore free databases and genealogy links for the last name Wisniewski. WISNIEWSKI Surname Family Mailing ListRootsWeb hosts a free mailing list for researchers of the Wisniewski surname.   The Wisniewski Genealogy and Family Tree PageBrowse genealogy records and links to genealogical and historical records for individuals with the Polish surname Wisniewski from the website of Genealogy Today. Polish Genealogy Databases OnlineSearch for information on Wisniewski ancestors in this collection of Polish genealogy databases and indexes from Poland, the United States and other countries. Looking for the meaning of a given name? Check out First Name Meanings Cant find your last name listed? Suggest a surname to be added to the Glossary of Surname Meanings Origins. - References: Surname Meanings Origins Cottle, Basil. Penguin Dictionary of Surnames. Baltimore: Penguin Books, 1967. Menk, Lars. A Dictionary of German Jewish Surnames. Bergenfield, NJ: Avotaynu, 2005. Beider, Alexander. A Dictionary of Jewish Surnames from Galicia.  Bergenfield, NJ:  Avotaynu, 2004. Hanks, Patrick and Flavia Hodges. A Dictionary of Surnames. New York: Oxford University Press, 1989. Hanks, Patrick. Dictionary of American Family Names. New York: Oxford University Press, 2003. Hoffman, William F. Polish Surnames: Origins and Meanings.  Chicago:  Polish Genealogical Society, 1993. Rymut, Kazimierz. Nazwiska Polakow.  Wroclaw: Zaklad Narodowy im. Ossolinskich - Wydawnictwo, 1991. Smith, Elsdon C. American Surnames. Baltimore: Genealogical Publishing Company, 1997. Back to Glossary of Surname Meanings Origins

Describing the morphology and behavior of zoo gorilla, white-handed Essay

Describing the morphology and behavior of zoo gorilla, white-handed gibbon and golden lion tamarin - Essay Example These pads are called ischial callosities. They are extremely acrobatic and agile. They spend most of their times on trees .They move by swinging gracefully from branches and vines, a practice called branchiating. When they branchiate they use four fingers like a hook but the thumb is not used. When on the ground they walk bipedally. Gorillas have the behavior of living in many social groupings called troops led by a dominant male called the silverback. They are primarily herbivores where they feed on roots, shoots fruits, wild celery, tree barks and foliage. In rear cases, they also feed on insects. These primates have thumbs that are opposable on their hands and feet which allow them to have firm grasp of objects and especially branches of trees. The gorillas may walk upright but they walk in a hunched quadrupedal fashion with their hands in a curled position and their knuckles also in a curled position. The armspan of the gorillas is long which allows them to walk in their quadruped led situation. The Golden Lion Tamarin is of four species and this work covers its ecological factors.  They feed mainly on fruits, and play an important role in seed dispersal. They also feed on flowers and nectar, and prey on small animals such as frogs, snails, lizards and spiders, and may opportunistically feed on gums, saps and latex from trees. Their communication is chemically through marked throughout the territories. Reproductive males and females scent and their non-productive counterparts rarely do so .They also uses visual vocals of their group and conspecifics. Hence they have a social structure. Reproductive males and females do the scent marking unlike the juveniles or non-reproductive individuals still in there natal the tamarin has tegulae which are claw like nails .This tegulae enables it to cling to the sides of the tree trunks. It may also move quadrupedally along the small branches whether

PUBLIC HOSPITAL SAFETY AND HEALTHCARE MANAGEMENT Essay

PUBLIC HOSPITAL SAFETY AND HEALTHCARE MANAGEMENT - Essay Example A survey comprising of about 1,000 telephonic interviews revealed that many people feel it is quite common for patients to be harmed when they are in the hospital. People were not confident that their doctor or the concerned staff would let them know if they had made an error. More than 70% of the people do not know where they can complain about such errors. They do not know who the concerned authorities are and they also want to be aware of the organizations responsible for hospital safety. The number of victims of hospital infections and medical harm is alarmingly high. Studies show that 1 in every 4 patients have suffered in some way due to hospital-acquired infections, surgical errors, and medication mistakes. Then, there are cases of diagnostic mistakes, inattentive care, etc. As many as 180,000 people die every year due to these causes not to mention the additional costs which are involved to rectify these errors which amount to almost $4.4 billion every year. Consumer Union ha s helped to pass laws which require hospitals throughout the nation to report hospital infections. Hospitals throughout the country are required to track and report when patients get central line-associated bloodstream infections (CLABSIs) in intensive care units in order to get an annual  2% Medicare payment increase. ... This law attempts to address underreporting of these errors by requiring hospitals to report all medical harm rather than those covered by the â€Å"never event† list. Hospitals failing to report will face a penalty. The state has to validate the accuracy of the data. ARTICLE 2 Bacterial Infections: Good, Bad, and Deadly There are many types of bacteria in the human body. Most of them are harmless and some of them are even beneficial to us. Cystitis is one which causes infections in the bladder. Bladder infection or urinary tract infection in pregnant women if detected early can be easily treated. But if it is not treated then it can lead to kidney infection causing complications for both mother and the child. Another kind of bacterial infection the Group B Strep infection is carried in the vagina. It can lead to meningitis and blood-borne infections. Group B strep infection can be easily prevented if tested. Chorioamnionitis or amnionitis is an uncommon bacterial infection wh ich affects the uterus, amniotic sac, and fetus. A pelvic exam during the last trimester could cause premature rupture of membranes. Women who smoke and those with past experiences of water breaking and chlamydia infections have a greater risk of premature rupture. This infection can be treated only after the baby is delivered. The Listeria bacteria is another infection causing bacteria that travels through the intestinal wall and spreads to other organs as pregnant women generally have weak immune systems. There are some bacterial infections that affect people with weakened immune systems. The most common of them is bacterial meningitis. It is an infection of the membranes surrounding the brain and spinal cord. Infection may cause tissues around the brain to

Sherlock Holmes stories Essay Example for Free

Sherlock Holmes stories Essay Can the continued popularity of the Sherlock Holmes stories be explained by the similarity to modern television detectives? Discuss this statement with reference to The Speckled Band. The Sherlock Holmes saga has a huge inspirational impact on todays television detective stories. The reason why the Sherlock Holmes mysteries are so successful is because they contain many qualities of a classic mystery genre. It is a fair presumption if one was to say that the stories always follow a certain pattern and that in normal circumstances it is expected of the reader to lose interest, but Sherlock managed to obtain his popularity even to present day. A clear sign of how cleverly crafted Arthur Conan Doyle made these crime stories. Sherlock Holmes is a crime detective who has the ability to solve the hardest of criminal equations with the minimalist of facts, using his somewhat superb observational skills and his incredible method of scientific deduction. There is no mystery, my dear madam, said he, smiling. The left arm of your jacket is spattered with mud in no less than seven places. The marks are perfectly fresh. There is no vehicle save a dog-cart which throws up mud in that way, and then only when you sit on the left-hand side of the driver. Quoted from The Speckled Band. Holmes is a realistic and believable character, bringing the novels to life. Holmes always inspires a sense of confidence in other characters and indeed the reader as he shares a certainty of his attitude towards the mystery and the way he doesnt suffer fools gladly, always using his own initiative. This makes the reader feel as if Holmes is very confident about himself, thus making the reader confident and ultimately it makes them read on, a perfect example of Arthur Conan Doyles ability to captivate his readers. Always accompanying Holmes was his loyal companion and entrusted sidekick Dr Watson. With his old fashioned values and his consistent reliability, Watson is the perfect partner for Holmes. Watson shows a sense of amazement towards Holmess abilities and although he explains his deductions and predictions, Watson still could not do it himself. In terms of solving the crime, Watson seems rather useless. And as most of the time it seems as if Watson does not know whats going on inside Sherlocks mind, this adds suspense to the story. Arthur Conan Doyle has cleverly used Watson as a tool Holmes explains his methods and deductions to Watson and therefore to the reader. Watson is also the narrator of the story. Holmes appears in four novels and fifty-seven short stories. Arthur Conan Doyle got tired of writing about Holmes and so he killed him off in 1893 by having him fall to his death over the Reichenbach Falls in Switzerland. The stories had stop in production over one hundred years ago but still to this day they are very successful. Sherlock Holmes was modeled on and originated from Dr Joseph Bell, a surgeon in Edinburgh who had an extraordinary ability to deduce the backgrounds and occupations of his patients from minute details of their appearance. An excellent example of how the Sherlock Holmes saga has influenced modern crime story structures is Inspector Morse, a recently finished epic of mystery/crime television programs. Spanning 14 years, the ever-popular series shared a certain similarity to Holmes. Written by Colin Dexter and starring John Thaw (Left) as Inspector Morse and Kevin Whately as his trusted side kick Lewis (Right), Inspector Morse captivated viewers of all ages and class, again, very similar to Holmes. Morse and Lewis appear in thirty-three episodes and the stories are also available in other formats, such as paperback novels, paperback omnibuss and audio books as are the Holmes stories. Here is a description of the Speckled Band, one of the many successful Holmes stories written by Arthur Conan Doyle, and Deadly Slumber one of the thirty-three stories written by Colin Dexter, purposely to give a clear contrast of the similarities,: Deadly Slumber When Dr. Brewster is found dead in his car in his locked garage, everyone but Chief Inspector Morse writes the doctors death off as a suicide. A comment by the doctors wife troubles Morse, and he thinks the good doctors death anything but suicide. The chief inspectors suspicions are quickly confirmed by the autopsy it was murder. His investigation of the family soon uncovers a grudge against the family after a botched surgery on the daughter of Michael Steppings, a millionaire businessman who became a semi-reclusive following his daughter Avrils surgery that left her in a vegetative state. Steppings vowed to avenge his daughters condition on all parties involved in the surgery after losing a civil suit against the doctor and his clinic. Steppings goes so far as to send threatening letters to the doctor, but not the two other people on the surgical team the day of the operation. This oversight puzzles Morse. Steppings becomes Morses prime suspect and just as quickly is cleared by Morse and Sgt. Lewis. Then Morse is pointed in one direction by the family and another by his former prime suspect in Daniel Boyles extremely well crafted script. The last twenty minutes of Deadly Slumber is a roller coaster ride as the evidence leads Morse to one suspect after another. The adventure of the Speckled Band The speckled band leaves Helen Stoners twin sister in a state of occult horror just before her marriage. Now its Helens marriage and the same whistling sounds that her sister had heard in the nights preceding her death have come back to Stoke Moran. Her estranged stepfather seems to be the only culprit as the only other inhabitants of the old English stately home are the wild baboon and leopard. Holmes and Watson are quickly on the case, and come to the strange conclusion that it was a rare and highly venomous snake that was to blame for the mysterious deaths. As you can see both stories share the same basic structure, with the build up of suspense and the analysis of the deduction. Though perhaps one might say that the endings of the Holmes stories were somewhat more imaginative and dramatic in comparison to Morses more down to earth, realistic conclusions. To conclude, the continued popularity of the Sherlock Holmes stories, in my opinion, can be explained by the similarity to modern television detectives, as the modern television detectives are too similar to Holmes to dismiss as being created from a different origin. Taking into account the Sherlock Holmes stories were created over one hundred years ago it is fair to presume that modern day crime/mystery authors get there inspirations from the likes of Arthur Conan Doyle.

Definitions of Self in Community in Morrisons Sula and Song of Solomon

Definitions of Self In Community in Sula and Song of Solomon        Ã‚  Ã‚   "In that place, where they tore the nightshade and blackberry patches from their roots to make room for the Medallion City Golf Course, there once was a neighborhood" (Sula 1). Toni Morrison begins the novel Sula with these powerful words, describing more than a physical place, but a spiritual place where a community once stood. She begins with the destruction of the community, ultimately beginning at the end because her novel traces the history of this community. In Song of Solomon. Morrison takes the opposite path. She traces the history of self that ultimately ends in a type of destruction when Milkman leaps off the cliff. In both novels, however, she explores the tension between self and community and the sacrifices each demand from the other. Morrison's characters are both empowered and restricted by the heavy sense of community that operates in her novels. In all of her novels the characters are pulled along by and enmeshed in the communities in which they live. In Sula and Song of Solomon the struggles of me community and me characters with in the framework of community are me driving force behind much of me novel. Both the characters and the larger communities are irrevocably changed throughout me course of the novels the as tension to define both individual and community surfaces. From the opening lines of Sula which foreshadows me ultimate deem of me community, Morrison calls attention to me sense of community in the Bottom. In "Eruptions of Funk. Susan Willis says, "The opening line from Sula might as well have been me novel's conclusion, so complete is the destructioni it describes. This is the community Morrison is writing to reclaim" (315)... ... Pessoni, Michele. â€Å"‘She was laughing at their God.’: Discovering the Goddess Within Sula.† African American Review 29 (1995): 439-451. Rigney, Barbara Hill. The Voices of Toni Morrison. Columbus: Ohio State University Press, 1991. Rubenstein, Roberta. â€Å"Pariahs and Community.† Toni Morrison: Critical Perspectives Past and Present. Ed. Henry Louis Gates, Jr. and K. A. Appiah. New York: Amistad Press, Inc., 1993. 126-1 58. Smith, Valerie. â€Å"Song of Solomon: Continuities of Community.† Toni Morrison: Critical Perspectives Past and Present. Ed. Henry Louis Gates, Jr. and K. A. Appiah. New York: Amistad Press, Inc., 1993. 274-283. Willis, Susan. â€Å"Eruptions of Funk: Historicizing Toni Morrison.† Toni Morrison : Critical Perspectives Past and Present. Ed. Henry Louis Gates, Jr. and K.A. Appiah. New York: Amistad Press, Inc., 1993. 308-329.      

Human Embryonic Kidney Cells

In figure A: Human embryonic kidney cells were transfected with constructs for carrying out this experiment. Immuno-precipitation was carried out of tagged PAG with an antibody against regulator Myc, its interaction is studied here with SRC & BRK follwed by immunoblotting analyzation. The result of this experiment was delaying in electrophorectic mobility of tagged PAG protein, when it was co-expressed with SRC. This delay is considered due to hyper-phosphorylation. However, on co-expression of PAG and BRK this band shift was less evident. In figure C: Co-transfection of HEK 293 cells with MYC-PAG and SRC followed by treatment in the absence or presence of SRC kinase inhibitor SU6656 (5 M) for atleast 1 h. PAG was immunoprecipitated by antibody against MYC, and the binding of CSK was compared by immunoblotting. The disturbance of link b/w CSK and PAG was observed on weakening SRC activity by a small molecular inhibitor SU6656, this experiment illustrated the importance of SRC kinase activity for functioning of CSK. B) to test the same hypothesis with controls, take breast cancer frozen samples of different patients, divide the sample in two groups one will be the test group other the control group. The control group will be given doses of anti tumor medication (say tamoxifen for breast cancer). RNA will be extracted from both groups using trizol and will be followed by purification assay. The breast cancer cell lines will be transfected with empty vectors or pcDNA3-MKP3-V5. Further the transfectants will be placed in media MEM along with phenol red. Followed by SDS PAGE electrophoresis, and transfer to nitrocellulose membrane. After transferring they will be incubated with primary antibody for an hour or above then with secondary antibody to observe the chemiluminescence with a reagent. The cells will then be lysed in a buffer, phosphatase reaction carried out will be observed via assays and transfected cells will be compared with control ones to whom tamoxifen was given.

Product Design Process - MS - Free Essay Example

Sample details Pages: 7 Words: 2065 Downloads: 9 Date added: 2017/06/26 Category Uncategorized Essay Type Narrative essay Did you like this example? 1 EXECUTIVE SUMMARY In this report, overall definition of product design process is discussed through analyzing the design process, which Marks and Spencer clothing business unit is employing. I have also thrown light on Performance Objectives of Mark and Spencer which encompass quality, speed, dependability, flexibility and cost within the product design process. The report demonstrates how in highly unstable and neck to neck competitive business environment of the fashion industry, how rapid access to market and cost reduction approach is essential to survive. Don’t waste time! Our writers will create an original "Product Design Process MS" essay for you Create order The report outlines that how MS line up their design process by means of implementing a cost engineering strategy for alleviating waste level and render improvement in their recycling process. Furthermore, this report illustrates that how retailer maintain close relationships with their suppliers and so builds a strong supply chain in order to reduce their manufacturing and material costs and to shorten their access time to market. Furthermore, this report demonstrates how MS meet up the needs of individual target customer groups by offering them order-winning and qualifying factors that are unique for each of their clothing brands. Therefore, the report outlines the criteria which MS considers for identifying their customer segments and their needs regarding the following clothing ranges: à ¢Ã¢â€š ¬Ã…“Classicà ¢Ã¢â€š ¬Ã‚ , Autographà ¢Ã¢â€š ¬Ã‚  and à ¢Ã¢â€š ¬Ã…“Per unaà ¢Ã¢â€š ¬Ã‚ . In the end, it illustrates how each of these clothing ranges are in compliant of a forementioned performance objectives. Any deviation in the performance objectives with those of clothing ranges are explained in the report by means of a polar diagram. The diagram states that the Classic range is of low price but provides higher levels of dependability (read it accessibility) in all their outlets. Autograph and Per una are the products of quality, speed, and dependability. In order to meet the performance objectives, MS has relocated their operations in countries where there is cheap labor available and thus low input jobs. This aids the company manufacture their clothes at lower cost. Moreover, owing to Globalization, the retailer expanded its operations globally to substantiate their profits and thus value-add their customers by the benefits of dependability and speed owing to Mark and Spencerà ¢Ã¢â€š ¬Ã¢â€ž ¢s abrupt production delivery across countries. Contents 1. The Design Stage Process . 3 2. Research techniques .3 3. Performance Objectives 4 4. Quality function deployment 5 5. Value-Cost Engineering 5 6. Consumer Segmentation5 The Design Process A good design not only conform to customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ needs but also communicate the purpose of the product to its market, hence help company reap financial reward out of its products. Marks and Spencer is a company which manufacture their own product at their own manufacturing plant in order to ensure their product quality and durability. Marks and Spencer needs to know about:- CONCEPT; the value of its clothing ranges PACKAGE; products which provide the benefits defined in the concept PROCESS; way products will be manufactured The design stage process is a process which involves following main components:- Transformed resources Technical information Market research Time management Transforming resources: Testing Facilities Staffing Why Marks and Spencer needed Design Stage process? Because while manufacturing their products they need to ensure quality, speed, dependability, flexibility and low cost in order to give their customers a product they want. The transformed resources at Marks and Spencer have undergone vast change because of unstable fashion industry. In order to manufacture competitive products at Marks and Spencer, they need to meet up their performance objectives hence manufacture their products in cognizance of them. Research Techniques Primary Research techniques like Customer Feedback are what, Marks and Spencer hold great significance about. In MS, customers are being provided with enormous number of opportunities to leave feedback about their shopping experience. This mean of primary research is of great benefit for MS because in this way, they get aware of how customer think about MS because customers can give anonymous feedback online and may be more inclined to say how their experience really was. The output of product design process can be measured by: Quality Speed Dependability Flexibility Cost During Credit Crunch, occurred at 2010, Marks Spencer introduced a major market-research program to find out how incline in tax and downfall in capital expenditure will effectuate their customers. This fact is a proponent of their sensitivity towards external factors which may affect their sales. Performance Objectives Due to the industry Marks and Spencer are in, they need to care about what is important to their customers. They need to be aware of what their customers need in each range and what they want from their products. Marks and Spencer Customer Service report states Sustainability hold weightage to our customers but they have other priorities too. They want us to make it easier for them to buy more sustainable products and live more sustainably. Performance Objectives Key Performance Indicators Other Qualifiers Old Winners Speed On time delivery/production Deliver products to store/ direct to customers on time Deliver product before expected date Quality Customer satisfaction Provide high quality goods to customers Introduction of better products for customers Cost Cost comparison Competitive industry cost Value for money Dependability/ Reliability Reliability of product/service Ability to meet orders Fulfil all orders without failure Flexibility Design change To produce and sell to customer demand (color) Produce a wide range of products Quality Function Deployment Quality Function Deployment holds great significance to Marks and Spencer because in this way they would get to know about their customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s needs. QFD while looking at customer requirements and implements these requirements into the product design. This is important to Marks and Spencer because they not only need to know what the customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s needs are but also what customers want. This links with section two order winners and qualifiers because they need to constantly thinking about what they can do to their products to make them desirable. Value-Cost Engineering à ¢Ã¢â€š ¬Ã…“The purpose of value engineering is to try and mitigate costs, and prevent any unnecessary costs, before producing the product or service.à ¢Ã¢â€š ¬Ã‚  Marks and Spencer need to get the quality of the products without the standards slipping. This is important because they need to ensure the material which they use is cheaper but still high quality and think of all the design aspects to the product. When Marks and Spencer consider reducing their costs they must not take away what the customer wants otherwise their products will not sell. This is important with the Classic range because they need to produce products which are for older women and so they need to be easy access and simple designs. This is good for Marks and Spencer because they can keep costs low due to the basic design meaning they can spend more time and money on ensuring quality. Cost Engineering and Concurrent Engineering strategies Cost reduction process is crucial to organizations because lowering cost leads to a manifold increase in gross profit. Although companies consider production costs prior to launching a new product, costs become even more important when organizations get involved in price-based competitions. The cost engineering is a cost reduction strategy which aims on brushing off unnecessary costs without changing quality and liability of the design For instance, MS has recently started spearheading a new project which aims to reduce waste by means of using the recycled unwanted garment to produce new clothes. This strategy not only leads to cost reduction but also increased operation efficiency. Moreover, MS is constantly forging good relations with their suppliers and are strengthening their supply chain. The company is searching for cheaper material to make new clothes. MS also manufactures clothes in countries where labor cost is low. MS also chooses strategically located suppliers so that they could faster distribute products from manufacturing plan ts to stores to shorten Time to Market and save on shipping costs. MS constantly invests in new technologies which leads to the increased production efficiency and helps the company achieve the aforementioned SPEED objective. It is important to use strategies for product innovation in order to reduce Time to Market. Due to frequently changing fashion trends, it is crucial to reduce Time to Market and so the clothing retailers must be able to react to the changing market needs rapidly, effectively and responsibly. Therefore, the concurrent engineering strategy offers rapid solutions to product design and development process. This type of strategy aims to achieve the optimization and distribution of a firms resources in the design and development process to ensure effective and efficient product development process. Costumer Segmentation It refers to classification of groups of individuals based on the chosen criteria relevant to an organizationà ¢Ã¢â€š ¬Ã¢â€ž ¢s marketing activities and so encompass characteristics like customer age, gender, interests, spending and purchase habits. Therefore, in order to sustain intensive competition in the market, organizations ought to conduct a massive market research to capture shifts in their customer needs and preferences. Moreover, companies must attend to socio-cultural changes by developing new products and improving existing products that will satisfy newly emerged customer requirements. MSà ¢Ã¢â€š ¬Ã¢â€ž ¢s three most popular clothing lines Classic, Autograph and Per una are uniquely positioned to adapt to the key operational marketing factors, such as customer segments and their individual needs, quality, design and price, as well as order-winning and qualifying factors. Each of above clothing lines shares several unique characteristics, such as price, quality and design, which satisfy individual needs of different MSà ¢Ã¢â€š ¬Ã¢â€ž ¢s customer segments. Such customer segmentation allows MS to market their clothes to the specific target audience and thus deploy their marketing tactics more effectively. The Classic clothing line is aimed at core MS customers who are both women and men, aged between 35 and 55. The Classic collectionà ¢Ã¢â€š ¬Ã¢â€ž ¢s design is defined through simple and basic clothing, such as sweaters, jeans, white shirts and plains. This clothing line delivers convenience to their customers as the clothes are machine washable, non-iron and tumble-dry friendly. Therefore, such the clothes reflect the target customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s busy lifestyle. Moreover, this clothing range caters to those who look for decent quality and affordable price and therefore appreciate good value for money. The design for this clothing range is timeless and that means that design does not need to be constantly reinvented. Autograph is a seas onal clothing range which brings about spring and summer collections for men and women. It offers formal wear and elegant clothing for upper middle class customers that value luxury upmarket goods and are willing to pay a premium price. This clothing line represents the work of MSà ¢Ã¢â€š ¬Ã¢â€ž ¢s best designers and therefore the clothes are offered at high street prices and are available on selected boutique stores. The purpose of the Autograph clothing line is to bring a cutting-edge design to a wider audience. This clothing range also reflects unique and dynamic seasonal trends and therefore requires adapting to constantly changing socio-cultural environment. Per una is Mark and Spencerà ¢Ã¢â€š ¬Ã¢â€ž ¢s most expensive clothing range if compared with Classic and Autograph clothing lines. Per una clothing line aims to design clothes based on the latest fashion trends and then position the clothes as premium and exclusive. Per una offers the highest quality clothing material and very limited editions. This clothing range captures the target audience of wealthy fashion-conscious women, aged between 25 and 35. The target customer prefers unique and trendy clothes that reflect their high social status and help them stand out from the crowd. A firmà ¢Ã¢â€š ¬Ã¢â€ž ¢s competitive advantage is determined by distinguishing two competitive order-winning and qualifying factors. Order winning factors are those characteristics which directly and significantly contribute to winning business. They are considered by customers as major reasons for getting the products or service: à ¢Ã¢â€š ¬Ã‹Å"raising performance in an order winning factor will either result in more business or improve the chances of gaining more businesses. The qualifiers can be defined as condition of competitiveness where the operationà ¢Ã¢â€š ¬Ã¢â€ž ¢s performance has to be above a specific level to be considered by the customer. For instance, MSà ¢Ã¢â€š ¬Ã¢â€ž ¢s Classic range is known for its hi gh reliability and functionality as the clothes does not wear off after multiple washes. This feature is the clothing lineà ¢Ã¢â€š ¬Ã¢â€ž ¢s order winning factor. Moreover, its qualifying factor is high quality at a reasonable price. MSà ¢Ã¢â€š ¬Ã¢â€ž ¢s Autograph rangeà ¢Ã¢â€š ¬Ã¢â€ž ¢s order-winning factors are high quality and clothing based on seasonal trends.